# By building Lovelace we aim to...

* Provide a full-service NFT platform designed to enable creators and brands to build utility into their digital products
* Provide unique, first party Pla&#x79;**-**&#x74;o-Earn NFT experiences&#x20;
* Bridge the gap between traditional gaming and finance
* Improve imperoperability between legacy Networks and the Cardano Blockchain
* Pioneer NFT development, infrastructure, standards, and utility on Plutus (Cardano Smart Contracts)

For more information go to the Lovelace docs site: [https://docs.lovelace.world/](https://docs.lovelace.world/)
