# RealFi

Identity stands at the center of everything a blockchain can do. Blockchain identity solutions enable participants to build bonds and access essential services.

Cardano integrates decentralized identity to open up a brand new range of opportunities and inclusivity that confluence in [RealFi](https://iohk.io/en/blog/posts/2021/11/25/welcome-to-the-age-of-realfi/) – Real finance targeted at the people who really need new ways to access finance, creating that real value often missing from DeFi.&#x20;

RealFi is an ecosystem of products that remove the frictions between real world economic activities to offer greater access and cheaper credit/financial products for real people.


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